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Reaching an affluent super consumer group
WeddingChannel.com is the definitive leader in the wedding industry, and the Web’s ultimate resource for all wedding-related services. The company’s innovative “bricks and clicks” strategy has enabled it to develop long-term relationships with couples as they progress from pre-engagement to post-honeymoon. WeddingChannel.com offers the most prestigious lineup of premier national retail partners on the Web, including Federated Department Stores, Tiffany & Co., Neiman Marcus, Crate & Barrel, Williams-Sonoma, Pottery Barn, BRIDE’S magazine, Zale Corporation, Yahoo!, AOL, GO and American Express Travel®. With these exclusive relationships and its wealth of engaging content WeddingChannel.com is revolutionizing the wedding planning process, providing a single, integrated resource serving the needs of engaged couples and their guests.
WeddingChannel.com’s proprietary patent-pending technology offers a robust suite of customizable wedding planning tools and communication resources that make it easy to manage the details of a wedding, register for gifts, and search a directory of local services. As part of its exclusive, deeply integrated partnerships with leaders in bridal registry and retail, WeddingChannel.com offers couples and their guests an unparalleled selection in gift registry. The site offers over 15 million products from more than 700,000 gift registries. In addition, interactive tools help every couple manage their guest list by creating a database of names and contact information, as well as a personalized tracker for invitations, RSVPs, gifts and thank you notes. Couples may create a free Wedding Account that allows them to build a personalized Wedding Website and share information on wedding plans with guests both nearby and far away. An interactive bridal fashion area features thousands of bridal fashion images. Honeymoon travel research and booking services are also available on the site. |
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