DATA & DEMOGRAPHICS
WeddingChannel.com is the most comprehensive and customizable wedding planning, gift registry and communication resource on the Internet -- delivering over 1.5 million unique users and 40 million page views per
month.
Our target audience is engaged couples ages 18-34 and their guests. Although brides and grooms represent only 2.6% of all households in the United States, they account for up to 70% of major household items purchased.* WeddingChannel.com consumer information**
 |
| Identity |
Male
Female
Engaged
Not Engaged |
14.9%
85.1%
81.6%
18.4% |
|
Education
Level |
High School
College/University
Graduate Schoo |
16.3%
65.8%
18.0% |
|
| Age |
Under 18
18-24
25-29
30-35
36-40
Over 40 |
2.7%
36.7%
36.7%
12.6%
3.8%
9.2% |
|
Household
Income |
>Under $20,000
$20,000 to $40,000
$41,000 to $70,000
$71,000 to $100,000
Over $100,000 |
4.0%
22.0%
46.0%
23.1%
4.8% |
|
| Composition of Consumer by Time to Wedding Date*** |
|
|
 |
|
*Source: BRIDE'S Magazine 1999 Millennium Report
**Source: Online sampling of users
***Source: WeddingChannel.com user data as of 03/01/00 |
