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Market | Partnerships | Demographics
Advertising Rates | Specifications | Contacts |
SPECIFICATIONS
Direct Email/Exclusive/Newsletter Specifications
- Engaging News: Image Size – 53x53 image, 156w x 35h logo on a white background., 25 words
- Grooms News: Image Size - 110x110, 30 words
- Wedding Reminders – Image Size – 163w x 77h, 20 words
- Exclusive E-mail
- 75k maximum file size recommended.
- Approximately 100 words recommended.
- We prefer that they build it completely and host the images. We need a word document with all the copy and words that they want linked for the text version.
- Include our unsub info: We hope you enjoy receiving special offers from WeddingChannel.com, which we currently send to #emailaddr#.
- To remove your name from this mailing list, click here:
mailto:#mailing:unsubemail#
Email all assets for email campaigns to Erin Jones at ejones@weddingchannel.com at least one week before editorial deadline.
Banner Specifications
Looping: No restrictions
Animation: No restrictions
Frequency Cap: N/A
Geo-targeting: By state, zip code or area code
Alt Text: Alt text cannot exceed 50 characters (including spaces and punctuation)
Banners should be emailed to: Lisa Norquist at lisa@weddingchannel.com at least one week before flight date.
Accepted Sizes
Pop Ups - 300x250
Dimensions: 300w x 250h
Maximum Size: 15K
Filename must begin with "300_"
120x240
Dimensions: 120w x 240h
Maximum Size: 12K
Filename must begin with "120_"
120x90
Dimensions: 120w x 90h
Maximum Size: 8K
Filename must begin with "120_" |
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120x600
Dimensions: 120w x 600h
Maximum Size: 15K
Filename must begin with "120_"
468x60
Dimensions: 468w x 60h
Maximum Size: 12K
Filename must begin with "468_"
151x123 (Local Spotlight)
Dimensions: 151w x 123h
Maximum Size: 10K
Filename must begin with "151_" |
Standard Media: Accepted Files:
GIF and JPEG
(Requires 2 business days lead time)
Rich Media: Accepted Files:
HTML, Java Script, Flash upon testing and approval.
(Requires a minimum of 3 business days for testing)
Other Rich Media may be accepted upon testing and must be DART-supported/approved.
(Requires a minimum of 5 business days of testing)
Additional charges for Rich Media will apply.
- Notes: Initial load cannot exceed 15K
Must open in new browser window (target="blank")
DART must be able to track impressions and clicks
clickTag must be embedded in swf.file
Client must supply detailed trafficking instructions
Production Notes:
Use UNIX-friendly file naming conventions (no spaces, lower case alphanumeric). Use industry-standard file extensions (.gif, .js, .swf).
Ad content must remain within specified ad dimensions. There are no looping restrictions on animated Gifs.
- WeddingChannel.com will not accept any advertisements that mislead our users. Ads may not have images or animation resembling dialogue boxes, prompts to initiate or stop automatic downloads or error messages.
- WeddingChannel.com reserves the right to reject advertisements that make use of any color, font, and/or graphics that mislead the user to believe that the advertisement is part of the company site.
- Any click-throughs that result in a "trap door" effect - ie. traps users in advertisers' site(s) or traps users in multiple-jump pages - are not permitted.
- Any action beyond the banner (ie. audio, expansion, pop-up window) must be initiated by user click.
- WeddingChannel.com will not service creatives submitted as ad units, to alter or modify the functionality of the creative.
3rd Party Server Policies
- Ad banners that are served remotely must adhere to WeddingChannel.com’s quality standards of 99.9% availability.
- Externally served ads must adhere to a maximum download time of 3 seconds.
- Served ads are accepted by WeddingChannel.com pending network review and approval.
- Code must be adapted to DART serving standards and allow DART to track impressions and click-throughs.
- Delivery and impressions will be verified and guaranteed via DART reporting.
All creatives are subject to pre-approval
by WeddingChannel.com before acceptance. |
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