WORLD'S LARGEST BRIDAL REGISTRY SOLVES WIDESPREAD
WEDDING ETIQUETTE ISSUE
WeddingChannel.com helps gift buyers find engaged couples and the perfect gift
Los Angeles, California, June 13, 2001 -- WeddingChannel.com makes it easy and convenient to buy a wedding gift and solves the traditional wedding etiquette issue of informing wedding guests where an engaged couple is registered. With nearly one million registered couples, WeddingChannel.com boasts the largest bridal registry in the world, and is enabling thousands of wedding gift buyers to quickly find their couple simply by logging on the website.
Recent survey results from WeddingChannel.com verify that only 10 percent of wedding gift buyers learn where an engaged couple is registered from shower or wedding invitations, indicating a growing need to communicate a couple's registry without breaching etiquette issues.
"Having multiple registry partners in one place, including stores as diverse as Macy's, Tiffany & Co. and Crate & Barrel, solves many gift-buying issues," said Adam Berger, CEO and president of WeddingChannel.com. "Engaged couples avoid the etiquette issue of telling guests where they are registered and buyers avoid hassles such as finding a couple's new address which is on file with their registry at our site."
Additional results from the survey show that 89 percent of all gift purchasers always buy wedding gifts from a registry, and that 76 percent of these gift buyers plan to attend two or more weddings in the next year.
"Most wedding guests want to buy a gift from a couple's registry," said Berger. "Now they can locate their registries and make a purchase with ease."
About WeddingChannel.com
WeddingChannel.com is the Internet's number one wedding resource, offering a complete menu of wedding-related services, including personalized Web pages, planning tools, online travel planning, local business directories and the largest database of bridal fashions. Through exclusive, strategic relationships with bridal registry leaders, including Federated Department Stores, Inc., Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Restoration Hardware, REI, and Gump's, WeddingChannel.com offers couples the best selection of branded gifts to add to their registries and provides wedding guests with a convenient way to find couples' registries and purchase gifts online. WeddingChannel.com is a privately-held company whose investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, Tiffany & Co., Advance Publications Inc., RRE Ventures, MSD Capital, Merrill Lynch, Crate and Barrel, and Williams-Sonoma.
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