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San Francisco, CA and Los Angeles, CA, April 27, 2000 - Della.com, an online wedding gift registry, and WeddingChannel.com, an online wedding planning and bridal registry resource, today announced that they have combined resources to create a new company, operating under the name WeddingChannel.com. Donald Drapkin, former CEO of WeddingChannel.com, is the executive chairman of the combined company. Rebecca Patton, former CEO of Della.com, is the new company's CEO, and Adam Berger, former president of WeddingChannel.com, is the new company's president. Della.com and WeddingChannel.com are equally represented on the board of directors of the new company, which will maintain offices in San Francisco and Los Angeles.
"By combining the resources of the two leaders in the online wedding industry, we are uniquely positioned to address the $45 billion wedding market," said Rebecca Patton, CEO of WeddingChannel.com. "WeddingChannel.com is the definitive leader in this space and the ultimate resource for consumers to find and purchase everything they need to plan or attend a wedding."
WeddingChannel.com generates revenue through commissions from gift registry purchases off retailers' registries, commissions from sales of other bridal goods such as wedding accessories and invitations, and sponsorship revenue from companies wishing to reach WeddingChannel.com's customers. The company's investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, and MSD Capital.
"With powerful investors, exclusive partnerships with the nation's leading retailers, a business model that delivers multiple revenue streams, and the most comprehensive array of services for engaged couples and their guests, WeddingChannel.com has the formula for success," said Donald Drapkin, executive chairman of WeddingChannel.com.
WeddingChannel.com answers the needs of the highly-fragmented wedding industry by serving as an online marketplace for buyers and sellers of wedding-related services to exchange information, conduct purchases, and manage other vital details. At WeddingChannel.com, users find all the information and services necessary for every stage in the 12-18 month wedding planning cycle: the best wedding planning content, community, and tools, the easiest way to find and purchase a wedding gift from the registries of the leading national retailers, and services for life-event planning beyond the wedding.
With the combined assets of the two companies, WeddingChannel.com has:
- More bridal traffic and pageviews than any other wedding website. The combined company has more than one million unique users and 20 million pageviews per month. Through relationships with its retail partners, the company has access to more than 20% of the 2.4 million brides per year.
- The largest database of pre-selected gifts in the world. The company has more than 15 million gifts available from more than 700,000 registries.
- Exclusive, deeply-integrated partnerships with the leaders in bridal registry and retail, offering engaged couples and their guests the widest selection in gift registry. The new company's partnerships include Federated Department Stores Inc. (the parent company of Bloomingdale's, The Bon-Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's, Macy's, Rich's-Macy's, and Stern's), Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Dillard's, Restoration Hardware, REI, Gump's, and many more. These partnerships also provide the company with efficient means of acquiring customers.
- The best wedding planning tools and content to ensure repeat visits from brides throughout the planning process. WeddingChannel.com currently has more engaged couples and wedding guests than any other wedding planning website.
- More bridal gowns and bridesmaids dresses than any other wedding website, making WeddingChannel.com the world's leading fashion website.
- Strategic relationships with Amazon.com and Condé Nast's BRIDE'S magazine, the number one bridal publication.
- Proprietary business-to-business technology connecting bricks-and-mortar registry systems to the web.
- International leadership through an exclusive partnership with Debenhams, the largest gift registry retailer in Europe, with more than 90 department stores in the United Kingdom and the Republic of Ireland.
To view our video announcement please click here.
About WeddingChannel.com
WeddingChannel.com (www.weddingchannel.com) is the world's definitive marketplace for weddings, connecting engaged couples and their guests with planning resources, vendors, and the gift registries of premier retailers. Offering engaged couples a complete menu of wedding-related services, including personalized web pages, planning tools, e-commerce, online travel planning, local business directories and the largest database of bridal fashions, WeddingChannel.com is the most comprehensive wedding planning resource available today. The company has exclusive, strategic relationships with the leaders in bridal registry, including Federated Department Stores, Inc. (the parent company of Bloomingdale's, The Bon-Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's, Macy's, Rich's-Macy's and Stern's), Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Dillard's, Restoration Hardware, REI, Gump's and many more. Through these relationships, WeddingChannel.com offers couples the best selection of branded gifts to add to their registries and provides wedding guests with a convenient way to find couples' registries and purchase gifts online. WeddingChannel.com is a private company whose investors include Amazon.com, Kleiner Perkins Caufield & Byers, Federated Department Stores, Inc., Goldman Sachs, MacAndrews & Forbes Holdings, Inc., idealab!, The Neiman Marcus Group, Trinity Ventures, Tiffany & Co., RRE Investors, MSD Capital, Crate and Barrel, and Williams-Sonoma.
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